Five inputs determine the right generator for you. Fill them in. The output is not a product recommendation. It is a brief: which category of tool, which capability axes to prioritise, which licensing questions to resolve before you commit.
Marketing assets · Brand-consistent · Commercial licence · Consumer-tier · Integrated with Figma/Photoshop
Subscription platforms with design-tool plugins. Capability axes: style control, text rendering, prompt adherence. Read commercial licence carefully; confirm output retention if you switch tools.
Product photography · Photorealistic · Commercial licence · Free-to-consumer · Web UI
Generators positioned for product imagery with reference-image features. Capability axes: photorealism, subject consistency, resolution. Confirm the platform you sell on (Etsy, Amazon) accepts AI-generated product imagery with disclosure.
Concept art · Subject consistency · Commercial with indemnification (studio risk) · Team tier · API into pipeline
Open-weight models with LoRA support, hosted via aggregators or self-hosted. Capability axes: subject consistency, style control, prompt adherence. Studio legal will want indemnification or training-data disclosure; route to enterprise procurement.
API · Variety of styles · Commercial · Team tier · API access
Hosted API aggregators or first-party APIs. Capability axes: cost at scale, latency, rate limits, moderation API, model versioning. Read the API rate-limit and SLA pages, plan for a moderation layer.
Personal exploration · Style flexible · Personal use · Free · Web UI
Free tiers from the major subscription platforms. Capability axes: prompt adherence, style variety. Read the free-tier licence carefully; some free tiers grant the vendor rights to your prompts and outputs as training data.
Brand assets · Brand-consistent across hundreds of images · Indemnified commercial · Team tier · Web UI plus API
Vendors with enterprise indemnification and licensed-data positioning, plus API for production. Capability axes: style control, subject consistency, indemnification scope. Procurement requires written confirmation of training-data sourcing and indemnification cap.